The A to Z of Australian Radio and Television by Albert Moran & Chris Keating

Author:Albert Moran & Chris Keating
Language: eng
Format: epub
Publisher: Scarecrow Press
Published: 2007-03-14T16:00:00+00:00

– N –

NARROWCASTING. This is the process of identifying or selecting a specific portion of the overall broadcasting audience—valuable from an advertising point of view—and designing programming especially to suit that group. Narrowcasting stands in contrast to broadcasting—itself a term derived from agriculture, meaning to sow seeds as widely as possible. In the early decades of radio and then television, stations designed their programming to meet the needs of the largest, widest possible audience. However, stations could not always meet everyone’s needs adequately, and portions of the population were left underserved or neglected by programming intended for an aggregate audience. The growth of the number of Australian radio stations of all type—public service, commercial, and community—triggered the shift from broadcasting to narrowcasting or specializing programming around target audiences. Of course, there has not been the same growth in the number of television stations if cable subscription services are left out of the picture. Nevertheless, the Ten Network might also be said to have begun narrowcasting, having identified 18–39-year-olds as their most desirable demographic and having attempted to tailor their programming accordingly. See also FORMATS (RADIO); HISTORY (RADIO); HISTORY (TELEVISION).

NAYLOR, BRIAN (1923–1989). An immensely popular Melbourne newsreader, Naylor began his television career with HSV-7 as host of the talent quest Swallow’s Juniors. He became HSV-7’s newsreader in 1967, continuing in that capacity until the 1970s when he was lured to GTV-9. See also NEWS (TELEVISION).

NEGUS, GEORGE (1942– ). Born in Brisbane and a graduate of the University of Queensland, he tried school teaching and then journalism with The Australian newspaper (1968–1971). For two years he worked in Canberra as speechwriter for the leader of the opposition in the Senate, and from 1974 he was a reporter for the Australian Financial Review before joining the Australian Broadcasting Corporation (ABC) in 1975 on This Day Tonight (1975–1977). In 1978, commercial television made him a better offer on A Current Affair (1978), and he was an original member of the 60 Minutes team from 1979 to 1985. He then hosted Today (1987–1989), G’Day Comrade (1990, documentary), Foreign Correspondent (1992–1998), Three Men and a Baby Grand (1994), Dimensions (2001–2002), Australia Talks (2002), George Negus Tonight (2003–2004), and Dateline (2005). He has written several books, including Across the Great Unknown and The World from Islam, and has collaborated with his partner Kirsty Cockburn on a series of children’s books, The Adventures of Trev the Truck and The World from Italy: Football, Food and Politics.

NEIGHBOURS (1985– ). Grundy Organization/HSV-7 (1985), ATV-10 (1986–2002). 4,000 episodes (to 10 May 2002), 30 minutes. Phenomenally successful nightly soap opera exploring the various domestic dramas of the families in a group of homes in an average suburb, it is the longest running Australian drama program ever produced at the time of this writing. Unwisely axed by Seven after 185 episodes (a move motivated by the usual lackluster Sydney ratings and budgetary worries and still bitterly regretted by all of the network executives who were involved), the serial was quickly picked up by

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.